A Packaging Website with Purpose
Yucca is a leading South African packaging supplier with a global footprint, delivering sustainable, high-quality solutions to the food, agricultural, and processing industries. With trusted international partners and a reputation for reliability, they were ready to elevate their brand and digital presence to better reflect their professionalism, innovation, and global standing.
The task was to create a brand and website that showcased Yucca as an expert and leader in their field, while staying true to their humble, grounded ethos. They wanted to project quiet confidence without appearing overly sales-driven, and to express their commitment to sustainability in a way that felt modern and professional rather than stereotypical.
We reimagined Yucca’s identity and online presence to be both soft and impactful. The new “Y” mark, formed as an arrow, symbolises reflection and growth, honouring their roots while looking ahead. A refreshed colour palette communicates professionalism and sustainability, while the redesigned website offers a calm, confident user experience that highlights their expertise and positions them as a trusted global partner.
Our collaboration with Yucca was about more than a rebrand, it was about shaping every touchpoint of their identity.
From refining the brand system and crafting a new digital presence to directing a custom shoot that added authenticity and warmth, we brought together strategy, design, and storytelling. The result is an experience where brand, UI, and photography work seamlessly to reflect Yucca’s professionalism, quiet confidence, and global reach.
Just like the Yucca plant, valued for its strength, adaptability, and steady growth, the refreshed identity was designed to feel both enduring and future-focused. To deepen this, we introduced illustration and 3D elements that added creativity and play to areas like the loyalty and product pages. Motion design became a cornerstone, bringing rhythm and energy so the site feels less like a static catalogue and more like a living, breathing brand.
To bring Yucca’s e-commerce platform to life, we created a detailed shot list and collaborated with Lea Crafford Photography to direct a custom shoot.
The focus was on showcasing the textures, scale, and quality of their packaging, while adding a personal, human touch. The result is a product library that feels consistent, authentic, and true to the brand at every level.
“Working with Estrela Studio has been a truly special experience. They invested themselves in our journey, capturing the essence of our brand and going the extra mile at every step. Their creativity, care, and dedication shine through in a site that feels world-class and truly ours. Sharing tears with us at launch was a testament to how much they cared. We’re deeply grateful and proud to recommend Estrela Studio.”
Mapping user journeys and structuring the website to support both e-commerce functionality and brand storytelling with clarity.
Designing a calm, confident interface with generous spacing, refined typography, and subtle motion to create an elevated user experience.
Creating the shot list and collaborating with Lea Crafford Photography to capture Yucca’s unique packaging in a way that felt personal and authentic.
Redefining the Yucca brand with a refreshed logo, visual system, and colour palette that balanced professionalism, sustainability, and approachability.
Since launch, the site has seen an exponential surge in traffic, with over 32 times more new users discovering and engaging with Yucca online.
Content is performing stronger than ever, with page views up by 269% as users explore Yucca’s products and services in greater depth.
Engagement has skyrocketed, with nearly 30 times more active users navigating and interacting with the site compared to before the redesign.
