The Vineyard Hotel

Before we began designing, we set out to understand what makes The Vineyard so loved. Our team visited the hotel, met with the incredible staff, explored the restaurants, and soaked in the heritage that lives in every corner, from the lush gardens to the resident tortoises that wander through the foyer.

By immersing ourselves in the atmospheric charm, we were able to uncover the essence of the hotel and translate that feeling into a digital expression of being there in person.

To capture the authenticity of The Vineyard, we rooted the visual design in its physical surroundings. We drew from the soft mint tones found in the wall panelling, the terracotta of the floors, the natural creams and warm wood textures, as well as the lush greens and river blues that define the estate.

The result: a contemporary yet timeless feel, reflecting the hotel’s classical heritage and elegance.

Motion and the sense of stepping into the hotel itself brought subtle touches of personality to the interface, helping the website feel grounded in place. Gentle movement, interactions, and inclusion of video draws the user into a sensory experience of The Vineyard, creating a digital atmosphere that feels warm, immersive, and true to the estate.

A key priority of the redesign was to elevate the accommodation offering and streamline the booking journey. From garden-facing rooms to contemporary suites, we ensured each space could shine through large-format imagery, clear room descriptions, and thoughtful pathways into the booking flow.

We structured the website around the core pillars of the hotel: Sleep, Eat, Meet and Pay, each designed to feel immersive and true to the experience on-site.

By leveraging the hotel’s strong photographic style and pairing it with intuitive navigation, users are guided into rich content hubs that invite exploration. Our goal was to ensure that no matter where a user begins their journey, they are naturally led toward discovering the breadth of what The Vineyard offers.